Case Studies

Brighton and Hove Best for Babies

Using Creative Methods to Gain Insight

Brilliant Futures worked with Brighton and Hove City Council, PCT and key partners on a month-long social marketing project, which used innovative ways including mobile video diary room, creative workshops and online interactive website to gain insight into people's attitudes, behaviours and beliefs about breastfeeding in public and when returning to work, including those traditionally hard to interest in the subject: teenage boys; dads; employers and the elderly.  Insight generated undertstanding as to the barriers facing mothers and the benefits they sought.

The qualitative research has generated valuable in-depth insight. Brighton and Hove PCT and City Council will now be working with the target audience and key stakeholders to generate facilities and practices that support, enable and encourage mothers of all ages and from all socio-economic groups to breastfeed with confidence, respect for others and in a way that suits them, both in public and when returning to work. The social marketing approach helped to establish that any ensuing policies and practices would be acceptable to a wide range of the local population.

Step it up, Keep it up, Cook it up

An Insight Driven Approach to Childhood Obesity

Southwark Health and Social Care appointed Brilliant Futures to provide qualitative research and consultancy to develop a suitable pilot scheme to tackle overweight and obesity levels in the borough. 

The intervention was developed from stakeholder engagement activities, insight generation with parents and the Department of Health national obesity research findings.  The intervention focused on physical activity and healthy eating with different elements for audience segments and behavioural goals.

‘Step it up, Cook it up, Keep it up’ was a multi-layered intervention aimed at parents and children which took place in two pilot schools in February/March, 2008.

The intervention has been well received by both parents and children alike and there is self reporting evidence of behavioural change by parents and that new, healthier meals are being served at home.  The teachers report real changes in the attitude of children to being active and the principles of the intervention are being incorporated into the school routine and philosophy moving forward.