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Increasing Flu Jabs for Over 65s

Brilliant Futures were commissioned by NHS Brighton and Hove to develop insight based recommendations to increase delivery and uptake of flu vaccinations for over 65 year olds in the city. Through a blend of secondary research, depth interviews and analysis of behavioural insights we recommended a mix of methods that both encouraged uptake through more joined up, impactful communication through trusted existing community voices and organisations to flexible delivery by GPs to meet the needs of the segment identified as 'in betweens' by our insight, not house-bound but finding it hard to access services. To read more about the project, please do get in touch with us for a copy of the insights report and recommendations.
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