26th Aug 2014
Community Insights Film shows 'Breastfeeding... the real story'
Community Insights Film provides an impactful way to encourage use of an insight driven approach by health professionals
Brilliant Futures have been working with Cwm Taf health board, commissioned by Public Health Wales to use an innovative approach to gathering and sharing community insights into low breastfeeding rates in Merthyr Tdyfil. Sally Tedstone, national breastfeeding co-ordinator is driving a co-design approach to creating a more supportive, enabling community and environment. Following secondary research into what has and hasn\\\'t worked previously, stakeholder research and analysis of behavioural insights, a community film was created to create a genuine insight into \\\'breastfeeding in Merthyr Tydfil\\\', the real story. This formed a valuable platform to share insights with the community and health professionals, challenging assumptions and making some hard facts easier to swallow. As one community midwife said... \\\'I am a health professional who borth works and lives within the community which was the subject of this project. Because of my years of contact with local women and their families, I realise now that I assumed I knew more or less what local people think and feel about breastfeeding. The film surprised me. It made me realise that although I am all too aware of our low breastfeeding rates, my perception of local knowledge was coloured by my own role, which on a daily basis. The workshop following the film was a great way of dissolving barriers between health care staff and users and hugely enjoyable. Contact us for a copy of the film and or final report and recommendations.