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26th Aug 2014

Increasing flu jabs for over 65s

Brilliant Futures were commissioned by NHS Brighton and Hove to develop insight-based recommendations to increase the uptake of flu vaccinations by residents aged over 65. We conducted qualitative research with our research partners, Kindle Research and blended this with behavioural insights to develop a mix of recommendations. A key insight from the project was the opportunity to use existing community voices and organisations to promote the vaccinations, using word of mouth and trusted joined up communication and monitoring performance of this with a joined up community led focused programme to create more noise earlier in the season. Contact us for a copy of the report and recommendations.
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