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4th Sep 2015

Unexpected insights from Smoking in Pregnancy work

A recent project to develop insight-driven recommendations to reduce smoking in pregnancy with young women revealed some interested insights... a key one was about the information women want to receive and who they want to receive it from... They want shocking, real facts about the risks for cot death, SIDS and miscarriage and want to hear this from their midwife, but they dont' want to hear messages about how to give up or receive support from 'someone who doesn't know what it's like', they want this from other mums and people who've 'been there'... we know from behavioural insights how important the messenger is but we also know how important it is to test this messenger with our target audience and deliver the right thing from the right people at the right time! Get in touch to hear more about this project.
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