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Our Vision and Mission

Our vision

We want to see a brilliant future for children, young people and their families and community where all can achieve their full potential.

What we do to make our vision a reality

We want to make a difference to the futures of children, young people and their families by maximising the potential of social marketing and behavioural science to make positive health, social and environmental behaviours easy, normal, obvious and attractive.

We do this through:

  • Building capacity in social marketing and behaviour change disciplines within the public, community and private sectors
  • Enabling and supporting our clients in the delivery of insight-driven, sustainable social marketing and behaviour change interventions.
  • Giving our time and resources at a grassroots level to research, develop, test, deliver and evaluate innovative strategies, interventions and resources to encourage positive behaviours amongst children, young people and their families.
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