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Practical Project Support

Practical Support to Achieve Behavioural Objectives

With our expertise in the area of children, young people and their families, Brilliant Futures can undertake end-to-end social marketing and behaviour change projects or specific phases or deliverables within a project.

With our considerable experience of policy, strategy and grassroots projects tackling childood obesity, we also offer a package to help use social marketing to encourage and enable positive behaviours to reduce childhood obesity levels in your local community.

We have also developed a new range of value for money packages, enabling you to benefit from a social marketing approach with a limited budget.

Support might include:

Needs analysis and identifying the challenge

Recommendations for the segmentation of target audiences

Stakeholder events to gain insight, build partnerships and gain buy-in for social marketing projects

Secondary research and literature reviews

Primary research including innovative quantitative and qualitative methods to gain insight from ‘hard to reach’ groups

Exchange and competition analysis

Research, analysis and identification of key insights

Development of behavioural goals

Developing recommendations for interventions

Scoping reports integrating all of the above

Developing insight-driven social marketing interventions

Managing social marketing interventions

 Evaluation of social marketing interventions

Recommendations for follow up, sustainability or extension of projects


More than just communications

Social marketing is far more than just communications and we use audience insight to work with partners, change systems, services and policy and develop products to achieve real behaviour change. We have an extensive track record in delivering real social marketing consultancy; including being awarded the HSJ social marketing award for Me2, our innovative project to reduce smoking in pregnancy.