Practical Project Support
Practical Support to Achieve Behavioural Objectives
With our expertise in the area of children, young people and their families, Brilliant Futures can undertake end-to-end social marketing and behaviour change projects or specific phases or deliverables within a project.
With our considerable experience of policy, strategy and grassroots projects tackling childood obesity, we also offer a package to help use social marketing to encourage and enable positive behaviours to reduce childhood obesity levels in your local community.
We have also developed a new range of value for money packages, enabling you to benefit from a social marketing approach with a limited budget.
Support might include:
Needs analysis and identifying the challenge
Recommendations for the segmentation of target audiences
Stakeholder events to gain insight, build partnerships and gain buy-in for social marketing projects
Secondary research and literature reviews
Primary research including innovative quantitative and qualitative methods to gain insight from ‘hard to reach’ groups
Exchange and competition analysis
Research, analysis and identification of key insights
Development of behavioural goals
Developing recommendations for interventions
Scoping reports integrating all of the above
Developing insight-driven social marketing interventions
Managing social marketing interventions
Evaluation of social marketing interventions
Recommendations for follow up, sustainability or extension of projects
More than just communications
Social marketing is far more than just communications and we use audience insight to work with partners, change systems, services and policy and develop products to achieve real behaviour change. We have an extensive track record in delivering real social marketing consultancy; including being awarded the HSJ social marketing award for Me2, our innovative project to reduce smoking in pregnancy.