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Reducing Binge Drinking

Working with the Health Improvement team at NHS West Sussex we used insight from data kept by public sector organisations and stakeholders, as well as the target audience, to fully understand the issues of alcohol related harm and recommend interventions to reduce levels of hospital admissions and A&E attendances caused by alcohol. In order to conduct in depth research with this audience on a potentially sensitive subject, we used an innovative methodology utilising social networking to build insight into actual, as well as claimed, behaviours.
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