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Targeted interventions to reduce health inequalities

Working with the East Cambridgeshire Health and Wellbeing Partnership we generated actionable insight to guide the development of behaviour change interventions aimed at reducing health inequalities in Littleport, the most deprived super output area in East Cambridgeshire. Using the DH's Healthy Foundations segmentation model to research the local population, and the insight of key stakeholders from a variety of sectors, we developed practical interventions founded on insight about target audience's health motivations and behaviours. We also adopted a mentoring approach, providing advice and practical resources to the project manager, in order to build social marketing skills and capacity within NHS Cambridgeshire (the lead agency).
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