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Who We Are

We are a social enterprise who are passionate about making it easy, normal, attractive and popular for children and their families to have positive lifestyles and a brilliant future.

We believe that in order to help people change behaviour we need to stop telling people what to do, appealing to their rational minds and make it easy, obvious and attractive for them to choose positive behaviours, working with social norms and the irrational side of us that so often controls our behaviour.

Practical Experience with Academic Rigour

We combine practical experience of commercial marketing, behavioural economics and community interventions with academic involvement to work with professionals, children and their families to encourage and enable positive behaviour.

Values Driven

We are a values driven organisation, with a team of people driven by making a difference to futures of children, young people and their families.